5 Important Rules in Successful Website Design
Successful Website Design Produces Effective Reader Reaction
When it comes to producing successful website design, focus on every minute detail to make sure it performs optimally to a desired purpose. Herein, Raymond Michael Harrington offers five important rules of thumb that will help you make certain that your website design produces effective reader action.
1) Successful Website Design Avoids Avoid The Use of Splash Pages
Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.
2) Successful Websites Avoid Excessive Banner Advertisements
Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.
3) Simple and Clear Navigation Earmark A Successful Website Design
You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered drop-down menus. If your visitors don’t know how to navigate, they will leave your site.
4) Successful Website Design Delivers Information or Products That Satisfy User Goals
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!
5) Successful Website Design Motivates Effective Reader Reaction By Avoiding Audio Content
If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.
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